Local Business Support Stays Strong as Storybook Ball Goes Virtual in its 21st Year

Special to the Sun

Storybook Ball, a signature Boston philanthropic event, transforms to a virtual gala this year as it salutes the caregivers of MassGeneral Hospital for Children (MGHfC) who provided critical adult and pediatric care during the COVID-19 crisis.

Taking place on Saturday, October 17, 2020, attendees of this year’s Storybook Ball will discover an enchanting experience online with an evening inspired by the classic children’s tale “Rainbow Fish.” With a story reading, magician, musical performance plus interactive online games and auction, the festive atmosphere for young and old will be felt in living rooms and kitchen tables across the area as attendees and families join others at their own virtual “table.”

Since 1999, the Storybook Ball has raised over $31 million in support of the outstanding care and research at MGHfC. This year’s fundraising focus will provide MGHfC with funding for the areas needed most as it recovers from the COVID-19 surge. Guiding the online event are co-chairs by Andrea and Justin Rosen of Charlestown and Fiona and James Benenson III of Brookline.

“With the 21-year history of the Storybook Ball, we knew this couldn’t become just another online event,” said co-chair Fiona Benenson. “Artists and storytellers will bring that magic we’ve seen throughout the years. Best of all, the kids can be part of it this year.” 

This year, generous local businesses, sponsors and partners to the event are stepping up. In-kind sponsors include PUMA, Rue La La, and Blank Label.

Rich Shertenlieb, co-host of 98.5 FM The Sports Hub, will serve as the event emcee.

This year’s auction packages that will benefit MGHfC include: a multi-course meal prepared by culinary queen Lydia Shire with an in-home dinner party for eight designed by Rafanelli Events; a virtual training session with Jay Larrañaga, lead assistant coach for the Boston Celtics, and other Celtics players; and the ultimate outdoor sleepover for kids prepared by The Slumber Squad.

This year’s gala honors the MGHfC caregivers who have been actively supporting the COVID-19 response efforts at Mass General. “For many of our providers, this was the first time in many years that they cared for adults,” said Ronald Kleinman, MD, Physician-in-Chief, MGHfC. “Staff like our NICU team transitioned seamlessly from caring for neonates one day to caring for adult patients with COVID related complications the next. We could not be prouder to lead this team, which has gone above and beyond to support Mass General and our community in a time of great need.”

To be part of this unprecedented virtual experience on October 17, visit storybookball-boston.org.

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