Total Wine & More Launches New Statewide Campaign to Modernize Mass. Laws Governing Sale of Beer, Wine and Spirits

Total Wine & More announced the start of a new statewide information and awareness campaign to support sensible changes to update and modernize the laws governing the sale of beer, wine and spirits in Massachusetts.

The Consumers First initiative is a source of information and advocacy to enhance and improve the regulatory environment and structure around the beer, wine and spirits industry in a way that promotes savings and better serves consumers across Massachusetts.

“Total Wine & More has a long track record as a proven consumer ally, and this new Consumers First campaign will promote sensible and much needed updates to Massachusetts’ alcohol sale laws – some of which date back to Prohibition,” said Ed Cooper, Vice President, Public Affairs & Community Relations at Total Wine & More. “Our entire business is built on creating a first class customer experience while providing the best value and selection in beverage alcohol. We take great pride in all the ways we serve our customers, and advocating on their behalf and being an ally is another way of serving them.”

Massachusetts alcoholic beverage laws and regulations need reform. The laws regulating and governing beverage alcohol sales should better protect consumers’ best interests.

The Consumers First initiative will use information and advocacy to demonstrate that protecting and serving consumers should be the first priority.  Examples of savings and conveniences that consumers in Massachusetts are being denied include access to the best possible retailer coupon and customer loyalty programs, as well as regulatory obstacles that prevent the lowest prices from being passed on to customers from bulk wholesale discounts.

“We believe all alcohol retailers in Massachusetts should be advocates for consumers. They should favor allowing new ways for consumers to save on beer, wine and spirits,” Cooper said. “The Consumers First initiative will help give people a voice in advocating for sensible reforms.”

For more information about the Consumers First initiative, visit You can also like the campaign on Facebook and follow on Twitter.


About Total Wine & More

Total Wine & More is America’s largest independent retailer of fine wine, beer and spirits with 158 stores in 20 states.  A four-time national retailer of the year award winner, the company’s vast selection of products, combined with low everyday prices and expertly trained wine associates, provides a unique shopping experience for the customer. Since opening its first store in 1991, Total Wine & More has been committed to being the premier wine, beer and spirits retailer in every community that it serves. For more information about Total Wine & More please visit

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