Dutch Hotel Chain Coming to Parcel 12

A Netherlands-based chain of affordable luxury hotels recently announced plans to open its second Boston location at the intersection of Massachusetts Avenue and Boylston and Newbury streets in the Back Bay as part of the planned development of air-rights Parcel 12.

After opening its first Boston location in the city in August at Hub on Causeway, citizenM will be among the tenants of the proposed project, which would include a 237-foot office building with 70,000 square feet of restaurant and retail space on its first two stories and a below-grade garage that could accommodate up to 150 vehicles, as well as a 154-foot hotel. More than half the project would be located over the Massachusetts Turnpike, with the two buildings sitting atop an elevated podium. Boston-based Samuels & Company is the project’s developer.

“We’re thrilled to be working alongside the Samuels team on this incredibly important project. Similar to our values, Samuels & Associates fully appreciates the responsibilities associated with urban mixed-use development, and we’ve admired their thoughtful approach to balancing the interests of all stakeholders,” Ernest Lee, citizenM’s managing director and head of Development and Investments in North America, said in a press release. “As an institutionally-backed owner operator, our plan on every project is to create a hotel that we and the communities we enter will see as a source of pride for the next 100 years.”

Steve Samuels, chairman and principal of Samuels & Association, added:  “citizenM delivers a distinctive experience for today’s tourists and business travelers; this global brand is known for its unique style, top-line amenities, and innovative technology. We’re confident that the citizenM will provide a great new option for travelers eager to experience the culture, shopping, and restaurants of the Back Bay.”

Besides the hotel at Hub on the Caueway and its recently launched New York City location, citizenM also has projects under development in Miami, Los Angeles, San Francisco, Seattle and Washington, D.C., and abroad in Amsterdam, Copenhagen, Glasgow, Kuala Lampur, London, Paris, Rotterdam, Shanghai, Taipei and Zurich.

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